Marketing Preview

Full email marketing campaign for the 6 months preceding the event
Encouraging the exhibitors to promote their presence at the show via a co-branded registration page and by mailing out visitor tickets to their own client base
Web marketing via our own event website which provides year-round content via exhibitor and event news, and a product information database
Web marketing through our dedicated storage portal which provides year-round content via interviews, podcasts, exhibitor news, presentations, industry white papers and case studies, as well as affiliates (see below)

offline

Mailing of over 100,000 visitor tickets to our own Storage database and rented databases such as eWeek, red seguridad and computing
Telemarketing campaign to a) build the database with new, relevant names b) to make sure the visitors who pre-registered are still going to attend

media partners

Over 30 full page and strip adverts in leading publications such as Red Seguridad, TCN, eWeek, auditoria + seguridad, canal net, sic, data.ti, pymes, SNS Magazine, infosecurity and computing from December to June
Inserts of the show ticket/postcard into approx. 12 key industry IT publications from March to June
Full PR campaign for the 6 months preceding the show including articles placed in all of the leading industry publications such as Red Seguridad and also in the broadsheets such as the Financial Times
Deals secured with over 20 media/associational partners to promote the event
Web marketing, providing articles, content and deals through affiliates and partners’ websites and newsletters including Red Seguridad, CMS-Spain and Storage-Info.com, eWeek, TCN, SIC and VNU.net